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HIDDEN THINGS BEHIND THE LOGO's

1: The shipping company's logo is probably one of the best-known in the world of "hidden image" logos. For those who are unaware, take a look between the "E" and the "X," where the negative space forms an arrow.







2: Famously founded by Dave Thomas, Wendy's brand identity highlights a personal and "home-cooked" feeling. Take a closer look at Wendy's collar and you might just see the word "mom." Wendy's, named after Thomas' daughter, now has more than 6,500 restaurants worldwide. "This is something you may not notice consciously for years, but unconsciously it will leave an impression on your brain and you will associate it with the brand.


















3: Baskin Robbins, owned by Dunkin Brands, is the world's largest chain of ice cream field shops, best known for its 31 flavors. The company's pink and blue logo depicts a large "BR" that doubles as the number "31.
















4: At first glance, the dark pink logo for LG Electronics looks like a winking face. But if you look a little closer, you'll see the face's "nose" is an "L" and the outline of the "face" is a "G." Some fans have even noted a similarity between LG's logo and a modified Pac man.












5: The logo for  chips and dips manufacturer Tostitos, owned by PepsiCo, is a prime example of "once you've seen it, you can't un-see it." Initially, the logo appears to be the Tostitos name in front of a vibrantly color background. However, the two "T's" of this logo make up people, as they dip a tortilla chip into the bowl of salsa on top of the letter 'I'. 










6: Formula One racing is another organization that took the sport's core values and applied them to its logo. The red color represents passion and energy, while the black color represents power and determination,. With another play on negative space, the F1 logo is more than a black "F" with red racing stripes; the space between these two main focal points is the number 1.









7: This car manufacturer's logo certainly encompasses more than meets the eye. Toyota said that the three overlapping ovals on American vehicles "symbolize the unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota's technological advancement and the boundless opportunities ahead." And possibly even more impressive, if you look even closer at the overlapping ovals, you'll see the word "Toyota" spelled out. 
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